

Create a product catalog for an object from the future. This should be an object that you will desire, but it may be anything from an overpriced luxury item to an essential tool for surviving 10 to 20 years from now. Use your imagination. The market for this product will be an important consideration. Your catalog should be largely image-driven and should use minimal text. It should pursuade, convince, and seduce us.
You may choose any format other than A5 for this project. Consider what is most appropriate for what you’re selling. It may be color or black and white, but should be no more than 24 pages in length including cover. It need not show the object of desire you’re marketing.
There is an additional requirement. The majority of the images and words in your catalog must be comprised of images, quotes, or lists developed by your fellow classmates for the “+ 10 to 20” project. You may add a few images and some new writing where necessary, but the best projects will make as much use of the existing class archive as possible.
WEEK 1: Bring in a sketch of your catalog for critique. I will critique these sketches in small groups.
WEEK 2: Bring in a bound, refined version of your catalog for critique. In addition, create a single- and double-page A4 versions of a magazine ad for your product.